Specjalizacje
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Google Ads
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Strategia
Google Ads Specialist
Od początku pracy w marketingu związana z branżą motoryzacyjną. Miała okazję prowadzić projekty komunikacyjne dla marek: Jeep, Alfa Romeo, Fiat, Nissan czy Mercedes Benz. Na swoim koncie ma organizację eventów takich jak FCA Performance Days, czyli pierwsze w historii marki wydarzenie dedykowane fanom marki Alfa Romeo. Tworzyła również strategię marketingową dla sklepu z częściami motocyklowymi, której efekty były widoczne w wynikach sprzedaży. Od roku zajmuję się prowadzeniem kampanii w Google Ads, który podbił jej serce. Prywatnie motocyklistka z krwi i kości, miłośniczka wędrówek górskich oraz długodystansowych wycieczek rowerowych.
| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checkbox-analityczne | 1 year | Set by the GDPR Cookie Consent plugin to store the user consent for cookies in the category "Analytics". |
| CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
| Cookie | Duration | Description |
|---|---|---|
| _clck | 1 year | No description |
| _clsk | 1 day | No description |
| AnalyticsSyncHistory | 1 month | No description |
| CLID | 1 year | No description |
| li_gc | 2 years | No description |
| loglevel | never | No description available. |
| metrika_enabled | session | No description available. |
| SM | session | No description available. |
| sync_cookie_csrf | 10 minutes | This cookie is set by the Yandex metrica. This cookie is used to monitor the connection with the website and third party Data Management Platforms. The cookie also collects information on the user behaviour on the website which is used for optimizing the website. |
| Cookie | Duration | Description |
|---|---|---|
| _fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
| ANONCHK | 10 minutes | The ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well. |
| fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
| i | 10 years | This cookie is set by OpenX to record anonymized user data, such as IP address, geographical location, websites visited, ads clicked by the user etc., for relevant advertising. |
| MUID | 1 year 24 days | Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| Cookie | Duration | Description |
|---|---|---|
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _ga_X5QFRFK5S4 | 2 years | This cookie is installed by Google Analytics. |
| _gat_UA-125265255-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
| _gat_UA-32867363-5 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
| _gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| _smvs | 1 day | SALESmanago sets this cookie to store information about first visit source on website. |
| _ym_d | 1 year | Yandex sets this cookie to store the date of the users first site session. |
| _ym_isad | 20 hours | Yandex sets this cookie to determine if a visitor has ad blockers. |
| _ym_uid | 1 year | Yandex sets this cookie to identify site users. |
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| smg | 10 years | SALESmanago sets this cookie to identify a user. |
| smuuid | 10 years | SALESmanago sets this cookie to keep track of individual sessions on the site, to collect statistical data from multiple visits. |
| smvr | 10 years | SALESmanago sets this cookie to store information about visits. |
| yabs-sid | session | Yandex sets this cookie to store the session ID. |
| yandexuid | 1 year | Yandex sets this cookie to identify site users. |
| Cookie | Duration | Description |
|---|---|---|
| bcookie | 2 years | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
| bscookie | 2 years | LinkedIn sets this cookie to store performed actions on the website. |
| lang | session | LinkedIn sets this cookie to remember a user's language setting. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| sp_landing | 1 day | The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content. |
| sp_t | 1 year | The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content. |
| UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
| Cookie | Duration | Description |
|---|---|---|
| _ym_visorc | 30 minutes | Yandex sets this cookie to allow the site's Session Replay to function correctly. |
| SERVERID | session | This cookie is set by Slideshare's HAProxy load balancer to assign the visitor to a specific server. |
| SRM_B | 1 year 24 days | Used by Microsoft Advertising as a unique ID for visitors. |
| ymex | 1 year | Yandex sets this cookie to collect information about the user behaviour on the website. This information is used for website analysis and for website optimisation. |
| yuidss | 1 year | Yandex stores this cookie in the user's browser in order to recognize the visitor. |
